<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Writing from HRZN</title><description>Notes on product decisions, sales motions, and where the two meet.</description><link>https://hrzntech.com/</link><item><title>The product is not the offer</title><link>https://hrzntech.com/writing/the-product-is-not-the-offer/</link><guid isPermaLink="true">https://hrzntech.com/writing/the-product-is-not-the-offer/</guid><description>Teams that cannot sell usually have a working product and no offer. They are two different artefacts, and the second one is rarely anybody’s job.</description><pubDate>Sun, 20 Sep 2026 00:00:00 GMT</pubDate></item></channel></rss>